Marketing Product Selection Platform
Capability theme Growth & configurable operations
Selection and assortment analytics for Tmall marketing scenarios, with algorithm-backed product-strength models.
Problem
Category campaigns needed different supply and assortment structures without a unified, flexible selection system.
My role
Mapped category supply needs and campaign goals; designed the selection platform and assortment analytics.
Approach
- Analyzed pools by user traits, scenarios, and competition; co-built product-strength models with algorithms.
- Visualized assortment structure and insights while supporting category-specific needs.
Outcomes
- After launch, supported merchandise supply across multiple marketing campaigns.