88VIP Membership Product
Capability theme Growth & configurable operations
Built membership benefits distribution and an open platform to improve supply and personalized delivery.
Problem
Benefit claim/redemption journeys were complex and hard to personalize; external benefit supply lacked standards.
My role
Owned distribution strategy and admin tools, consumer UX, and open-platform standards/partner flows.
Approach
- Analyzed Taobao claim/redemption data; optimized personalized distribution and multi-pool AB rules; built configurable admin.
- Partnered across Alibaba and externally for benefit exchange; defined onboarding standards to speed collaboration.
Outcomes
- Delivered a configurable benefits distribution system and an extensible open supply platform.